Small Business Case Study:
Califa Group
History
Califa Group is a start-up business located in San Mateo, CA that provides cost-effective delivery of services, products and programs to libraries throughout their state.Problem
As with all start-ups, Califa was working with a limited budget required to build an effective logo, identity package and website. Additionally, Califa needed a solution in time for the company launch at the National Library Conference.Design Considerations
Califa required a design that communicated professionalism, productivity and trustworthiness in all marketing collateral.Design Solution, Part 1
Logo Design & Identity Package
Defining a client’s logo and identity starts with understanding the company’s core values. The company chose the name “Califa” after Queen Califa, the mythological warrior and namesake of the state. Any logo had to combine the warrior’s attribute of speed with the company’s modern business approach. The result; a modern logotype, utilizing arrows to build the “f”, all in a deep red, to convey power and strength.
