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Identity Package:
Califa Business Cards, Letterhead, & EnvelopeUsing the design elements within the logo as a foundation, the remaining pieces of the identity package were created. The Califa red was used sparingly to highlight important text on the letterhead and envelope such as the company's primary marketing tool, the website. In contrast, one entire side of the business card is red for brand reinforcement and to allow for easy identification if the card happens to be in a pile with other business cards. If in the future the client wants to add items such as larger envelopes or shipping labels to the print collateral, the established design standards will make the process simple. |
Design Solution, Part 2 |
